New Directions in Mediatization Research: – University of Copenhagen

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11 June 2015

New Directions in Mediatization Research:

Culture, Conflict and Organizations


Invitation and call for papers

International research seminar, October 1-2, 2015.

Venue: University of Copenhagen, Amager Campus, Auditorium 27.0.17.

Mediatization research has now established itself as a prominent theoretical framework and a field of empirical inquiry. The first wave of mediatization studies was concerned with the study of mass media and their influence not least on the political system. The second wave of mediatization research has broadened the scope and considered mass media, interpersonal media, and social network media in relation to a wider set of social and cultural domains like sports, family and conflict. In this intensive seminar we want to make a status of the field of mediatization research at the same time as we would like to look ahead and discuss possible developments and challenges, both theoretically and empirically.

The agenda of this seminar is divided into three thematic areas within which mediatization research has made recent contributions: Culture, conflict, organization. A fourth theme concerns the status and future of the field of mediatization research. Each of the themes will be addressed by a series of keynote presentations. Furthermore, the seminar includes a track with parallel sessions in relation to the different themes. The four themes are elaborated at the second page.

Confirmed speakers for the seminar include:

Marian Thomas Adolf, Associate Professor, Department of Communication & Cultural Management, Zeppelin University

Lynn Schofield Clark, Professor, Department of Media, Film and Journalism Studies University of Denver

Knut Lundby, Professor, Department of Media and Communication, University of Oslo

Peter Lunt, Professor, Department of Media and Communication, University of Leicester

Josef Pallas, Associate professor, Department of Business Studies, Uppsala University

Caja Thimm, Professor, Department of Language, Media and Music, University of Bonn

Participation and papers:

The seminar invites researchers to participate in this event, either as ordinary participants or as contributors, i.e. paper presenters in one of the parallel sessions. 

If you would like to contribute with your own work, please submit an abstract for presentation. We welcome proposals related to one of the four seminar themes. Please send an abstract of 200-300 words to Professor Stig Hjarvard (stig@hum.ku.dk) no later than August 2nd, 2015. Acceptance of papers will be communicated shortly after the deadline. It is also possible to present a poster; if you want to consider this possibility, please indicate this in your proposal.

If you want to participate without presentation, please register for this event by sending an email to our secretary Tine Weidick: tweidick@hum.ku.dk. Notice: there are a limited number of seats available and ordinary participation is granted on a first come, first served basis.

Attendance is free. The seminar provides coffee, tea and lunch for registered participants. A limited number of international participants may have their hotel expenses covered by the organizers (max 2 days at a designated hotel). Please indicate your interest in this when registering. Preference will be given to participants presenting papers.

The thematic areas of the seminar:

  • Culture and everyday life: Cultural domains like sports, literature, family life, etc. are increasingly influenced by various forms of media at the same time as media become integrated into the life-world of user activities. Compared to the study of the mediatization of politics, bureaucracies, and other institutions with a high degree of formal organization and professional basis, the study of the mediatization of culture needs to pay particular attention to the symbolic and life-world aspects of mediatization processes.
  • Conflict: The mediatization of various domains of society has inserted new dynamics into the development and possible resolution of conflicts. The media’s ability to amplify, frame and dramatize actions as well as more generally to co-structure the course of events during times of crises makes conflicts less predictable and containable. At the same time new media have generally allowed more voices to be heard but it is still an open question to what extent these voices have the power to influence the outcomes of conflicts.
  • Organizations: Organizations play a key role for the restructuring of communicative practices and solidifying new patterns of social interaction, and also often work as nodal points for different institutional influences and pressures, including influences from the media. In these processes institutional entrepreneurs often play an important role in making media relevant for other parts of the organization. The organizational level of analysis has proved highly productive for the understanding of processes of mediatization.
  • Status and future directions: During the last decade mediatization theory and research has developed from a loosely connected set of perspectives and analyses to become a field of enquiry with a more coherent theoretical framework and agenda of research. Still, different perspectives continue to inform the theoretical work and the growing attention from still more researchers both inside and outside the field of media studies push the empirical enquiry in many different directions. In this section, we try to make a preliminary status of the research field of mediatization and try to examine existing weaknesses and future directions of mediatization research.

The seminar is organized by the research program: “The Mediatization of Culture and Society: The Challenge of New Media”: www.mediatization.ku.dk The project is headed by Professor Stig Hjarvard, Department of Media, Cognition and Communication, University of Copenhagen.